Now that you have built your entire foundation of your t-shirt printing business

T-Shirt Drop shipping course

This blog covers Step 3 'Owning Your Future' and is part 2 in a series of 5

Now that you have built your entire foundation of your business and you are able to walk into any company and win business, it's time to create your marketing strategy. Even though the work you do generates sales, you need to be able to amplify what you do so that you reach more business owners. The only way to reach more business owners is to leverage a 1 to many model. That means you create content once and get it in front of thousands of people. The fastest and easiest way to do this is to get online and start marketing yourself and your business.
When it comes to attracting new clients into your business from your online platforms you will need to become more visible and show that you are specialised in t-shirt printing and logo design. Especially when up to 68% of your ideal clients are going to be doing their own online research before finalising a list of companies they want to contact. This means you will need to have a website. If you do not have one already, then now is the time to go and get one.
It is so easy to have a low cost website created or even build one yourself on platforms such as Wordpress. Don't spend a lot of money on a website at this early stage because you will need your money for stock and advertising.  Your Homepage will be your shopfront to the world which means it simply needs to highlight exactly what you do, your hero products and customer testimonials for social proof. Your product pages can have all of your sample images, pricing and mock up designs.

This Blog is part of our “How To Make a Profit in The T-Shirt Printing Industry” Prospectus Guide – Click to get the full guide:

Your blog pages will help you with SEO ranking so that you get found more on local google searches. A consistent delivery of social media posts and blogs, tells your ideal clients that your brand is active and focused on building a loyal community.


63% of consumers who search for businesses online are more likely to use ones with an informative social media presence. Your about page will make sure your clients will know your story and who you are so they can trust you. And your contact page is important so your customers can easily get in contact with you to get quotes. 71% of consumers who received a quick response would recommend the brand to others.
Next you need to make sure you are active on the core social media platforms. The fact is your social media posts and blogs will increase your brand’s awareness. 72% of small businesses use social media posting and blogging to attract new customers. Furthermore 33% of customers have identified social media as how they identify new brands products and services. This means you will need a consistent blog and social posting strategy.
Once you have your website launched you will need to start promoting your company to become visible and easily found by more of your ideal clients who are searching for a company to do their logo designs. This can easily be achieved through platforms like Instagram, Facebook and LinkedIn.

This Blog is part of our “How To Make a Profit in The T-Shirt Printing Industry” Prospectus Guide – Click to get the full guide:


For the first time in the history of media, you can reach the world’s professionals all in one place. More than 610M+ people worldwide gather on LinkedIn to stay connected and informed, advance their careers, and work smarter.
Together they comprise the largest global community of business professionals. These are the decision-makers, influencers, and the leaders of today and tomorrow - precisely the people you want to target. Over 80% of B2B marketers use LinkedIn as part of their content marketing efforts. Through interactive communities such as Facebook, LinkedIn, Twitter, groups, forums, and anywhere your business is mentioned or linked to socially, you can help enhance your company’s presence and online reputation. Effectively using social media will instil a feeling of trust within your ideal clients and encourage them to feel more familiar with your product or service.
You can also advertise on all of these platforms to send traffic directly into your product pages or blogs. This is a softer way of promoting your designs or services rather than just sending your ideal clients directly onto your homepage. It doesn't matter if they don't buy from you straight away because as soon as they land on your website, you can fire your tracking pixels and codes. These codes build targeted audiences that allow you to send targeted ads to your visitors. This helps to keep you in front of mind when your ideal clients come to making a purchasing decision.
 Google for keyword search traffic, LinkedIn for very focused ideal client attraction and Facebook for general brand awareness and Instagram for a younger audience. These platforms combined will have all of your ideal clients within them which means you can drive a large volume of highly qualified sales leads to your product or services so they can easily be converted into profitable sales.

When it comes to your advertising we recommend focusing on three core platforms

Also your Google Analytics will show you how effective each new advertising campaign has been, so it becomes very easy to measure your return on marketing spend. We know that creating content for your website pages, blogs and social posts is going to be a major challenge for you, especially if you are new to all of this. Creating content takes up a lot of time, which ultimately means you will never be able to create articles and social posts on a consistent basis!
This is why we run a content creation service that creates all of your content for you. Your content needs to be in context to the solution your products or services provide. It needs to help your ideal clients achieve the solution they are searching for, which means it needs to influence their purchasing decision journey. With so much information available online, getting the attention of your ideal clients is an uphill battle. You need to stand out, be consistent and deliver the solution they need and want. This is why we make sure your social media posts and blogs are easily found by keeping them relevant to your ideal clients keyword searches and the solution they need.
Not only is it well planned content, but it helps to reflect the unique perspective of your branding, as well as taking into account the needs of your ideal clients buying journey. When it comes to creating and delivering your product or service messaging, we use a systematic approach that uses a specific ‘SEO Content Creation MAP’ framework. This framework is based on your ideal clients purchasing decision journey and connects your product or service to the only solution they need.

We take your product or service and interview you to start the content curation. When you create content that is part of a logical step by step purchasing decision journey, you offer context rather than just content.

The purpose of the ‘SEO Content Creation MAP’ is to help integrate your product or service into your customers purchasing decision journey. By using a mapping framework it makes it so much easier and faster to capture your ideas and create depth to your content. It also helps you to create content that has substance and balance. To make this easier and faster, we use an interview style questionnaire.
We interview you and use your answers to create your entire marketing strategy. Every question has a strategic purpose, which means we can use your answers to create your blogs, social media posts, and website pages. We do all of this for you, so that you can stay focused on doing what you do best - talking with new sales leads and converting them into ideal buying clients. These blogs and social posts are all in your own words and focused on your product or service, which means they are exactly what you want your ideal clients to consume.
Your blogs and social posts are provided back to you ready for scheduling out over the year. When you can consistently deliver content across all of your social media platforms, you will attract new ideal clients on autopilot. Your social posts will have call to action links that send your traffic directly into your blogs and your blogs will have call to action links that convert your sales leads into interested sales leads so you can start to build your community.

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